Missouri residents may know that companies spend hundreds of millions of dollars each year to advertise their products during the Super Bowl. The game's halftime extravaganza generally features top performers and Hollywood-level production values, and companies with huge marketing budgets often clamor for the few advertising spots available. Pepsi Cola paid for such an ad during the 2016 Super Bowl halftime show to promote its brand and attract new customers, but the decision has left the company mired in a copyright dispute with a Connecticut-based advertising agency.
A growing economy has lead to greater consumer confidence and higher levels of spending from consumers in Missouri and throughout America. Business spending and confidence are also high. In the last quarter, the economy expanded by 3 percent, and the belief is that it can continue to expand into the end of 2017. This was according to the chief economist of the National Association of Realtors.
When a Missouri buyer is interested in purchasing real estate, due diligence must generally be done first. Buyers are typically interested checking out the structural integrity of a property, whether or not it is zoned properly or if there are environmental issues to worry about. While sellers understand that buyers want to do their homework before a deal closes, there may be some tension as to how long to provide for such research.
Commercial real estate developers and property owners may do well to learn about how the internet of things may help them to gain a competitive advantage with their properties. Smart building technologies may allow Missouri developers and owners to differentiate their spaces, making them more attractive to potential tenants and buyers as compared to other buildings.